Of course, you have your own website and people can read your content there, why would you put this content onto our page? Wait a second, you might not know one thing: it is very good for you if you have your articles spread on several related websites all over the web!
Let me explain the advantages of writing articles to you…
The most obvious reason is that our visitors get to know you, what you are doing and where they can find you, that is on your website. Write about your work and why it is beneficial for others or why they should be interested in what you are doing. If readers like what you are writing, they have a look at who is writing because you are obviously an expert and the one who can tell them more about this topic.
You can put a link to your website into your biography and it will appear with every article that you write. So when visitors are interested in who you are, they will click there and here you are, new visitors for your website!
That was the direct way for getting more visitors but this kind of linking also has more benefits which you might not be thinking of: search engine ranking. There is a whole kind of science behind the reasons why or why not your page appears on one of the first pages of google, yahoo or other search engines and many people’s profession is only this: bringing your page to the top for the keywords of your website. It is called SEO, Search Engine Optimization and linking is only a part of this science.
Search engines like google and yahoo consider a good link to your page as a sign that you are trustworthy. Just like the visitors reading articles, search engines continuously scan the internet for new websites, changes in pages and new links. From the information that they collect, they can see what your website is about and your website will appear when someone searches a related keyword. (if someone searches for chakra dance parties on google, our page will appear) Of course not every website that writes about Ayurveda can appear on the first page of google, so google has to find more distinct ways to decide which one comes on top for which keyword. One of the factors that they consider for this is the number and quality of back links that your page has.
And here the articles come into play. A back link in general is just a link from any other website to yours. There are however some links which have a higher value than others. Here are some reasons why it could be good for you to have a link on our website:
- It is always good if you have a link on a website which has related content. Whether it is about yoga, ayurveda, spiritual healing, the chakras or vegetarianism, our page is related to all these topics and many more. So if you are selling yoga mats on your website and we link to you, Google and other search engines will see that we, a website about yoga, trust your website. This is why we have put your link on ours. And this is why google will trust you, too, and put your page higher than a similar page without any such links. A link from our page will be in this case much more valuable than a link from a page selling computers for example.
- Back links on pages that have a high search engine ranking (a high position in google, yahoo, etc.) have more value. Google has given different rankings to pages, with the values from 0 to 10. If you have a link on a page with page rank 4, the link weighs more than a link on a page with page rank 2 or 0.
- When writing your article or biography you can use the possibility to not only put your link in the text, no, you can make a hyperlink over one of your keywords. In many pages where you can submit your articles they reject your article if you do that. We encourage you to do it because it will help you! Use an anchor text to make your hyperlink instead of just writing your URL.
And by the way – the article should be a unique piece of writing, not just a copied page from your website. Duplicate content on the web doesn’t improve your ranking, on the contrary, it might look to search engines that you want to fool them. So please write a new article.
There is a whole second world on the internet about what you can do to improve your search engine ranking and consequently the number of visitors that your site has which usually should result in a higher number of customers. You can read a lot on the internet if you want to know more or you can just start right now with doing the first step: Become author and submit your article about yoga, ayurveda, spirituality or other related topics. We want our visitors to benefit from the content on our website, so we will not accept articles from websites that have absolutely nothing to do with a topic of our website, services and offers (car rentals or real estate for example). Please write a unique article, we will not accept copies from previous articles or website pages. We also don’t want our article section to look like a pure advertising board, so please make your article interesting to read for others, then we all can enjoy it.
May many of our visitors find your website through this!
Have fun reading and writing!
Lots of love,